It Doesn’t Cost Much To Show You Care

I found this note in an envelope we received from China recently. I had ordered 4 iPhone covers on eBay.

The note was a nice touch!

The price was so low for the 4, including delivery, it was shocking.

I thought it was likely to be a scam after I had ordered and thought we would never see the delivery actually.
 
But what impressed me about the whole experience was the service.
 
After a couple of weeks (and my daughter chasing me) they emailed me saying;

  • they were worried we might be concerned we hadn't received the products yet
  • the lead time is 25 to 30 days, so it was probably still in transit
  • they stated an error rate they had for their deliveries which was less than 1% AND that they were prepared to fix any issues we had

When I received the goods the note below was inside;

  • hand written originally [but photocopied, still somewhat personal and yet scalable]
  • asking for a 5 star rating and telling me it was important to them [ask for referrals!]
  • telling me to contact if there is any problem [they care and are proactive]
  • assuring he will fix it [gaining my confidence]
"Please leave 5 Star feedback..."

"Please leave 5 Star feedback..."

We paid $5.96 AUD for all 4 iPhone covers including delivery - frightening!
 
Remember

  • We buy things because of the way it makes us feel
  • Customers may not remember all details of the process but we tend to remember the way we are treated

If these guys can do this for an order under $6.00 what can you do for order sizes in the $,00s or $,000s of dollars?