The title of this newsletter is a quote from Tony Robbins, or rather paraphrasing what he advises.
“If you talk about it, it’s a dream. If you envision it, it’s possible. But if you schedule it, it’s real.” Get the Edge audio program by Tony Robbins, 2000
What he explains is that just deciding to do something is great but really doesn’t do anything until your make time to do it. Not just telling yourself "today I will … “ but actually marking in your diary the start and finish time that you will devote to that objective.
Without doing that aspirational goals can drift for months or years without being worked on.
That is why I find that having a calendar for promoting your business is so valuable.
Remember the 5 Ps: Proper Planning Prevents Poor Performance.
There are many things about sales and marketing that are not rocket science but take time to work out and implement:- copy for posts and advertising, timing of promotions, nature and circumstances for discounts, deals with partners if promotions involve bundling your products with theirs and so on.
Negotiations and planning go so much more smoothly and effectively when addressed in advance.
If your main role is sales and marketing (and it is if you own your own business) and you should be spending 60% to 80% of your time doing so, doesn’t it make sense to have a calendar thought out so your can do your best on the most important of your tasks?
Ask yourself: “What promotions do I need to do this year to hit my sales targets?”. Decide what is enough and block out time to work on them. Any decisions you make now can be fine tuned later.
If you don’t have a promotions calendar for your business then set a time or prepare one today.